Transformation of Robotics School

RoboUA Rebranding

  • #Design
  • #Communication
2019

Children of the 21st century take interest only in activities that are really cool. That's why our RoboUA rebranding is about the technological future ‒ with artificial intelligence and robots. To make it even more interesting, we’ve created a character concept. So, robots became new style bearers. Scary, serious, funny ‒ everyone may find a favourite transformer.

RoboUA had everything: augmented reality glasses, 3D printers, the latest construction kits and boards. Yet they didn't still look modern enough. That is why we've created a design based on visual rhymes by Boston Dynamics Robotics, Electronics, and IT. The red colour is the only thing left from the old school design.

RoboUA had everything: augmented reality glasses, 3D printers, the latest construction kits and boards. Yet they didn't still look modern enough. That is why we've created a design based on visual rhymes by Boston Dynamics Robotics, Electronics, and IT. The red colour is the only thing left from the old school design.

A new style has already been used in a tactical "summer camp" campaign, which was aimed at motivating parents to make their child's summer useful before they missed it just like they skip a video ad on YouTube.