Pimp up the horses

F100 fuel promo campaign on KLO

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KLO filling stations have released a new high-octane fuel F100. And our task was to tell the whole city about it.

 

KLO showed not just the capacity of the new fuel, but the very horses under the hood, those which are stronger and tougher than others in times. We portrayed them as horse-builders, because everyone can become the best version of himself!

 

So there appeared 3 characters: Stacey, Ricco and Dick. We started right away with teasers that are recognizable even without the logo.

 

So there appeared 3 characters: Stacey, Ricco and Dick. We started right away with teasers that are recognizable even without the logo.

You can say that "it is enough to put animal's heads to people", however, those are the most notable city boards in the city.